Ahhh, marketing

[Avery]

Hi David,

And you mean you wouldn't do a job like this one?????? :-D

 >I have just moved my piano to my new home. It desperately needs to 
be tuned.  I was looking around for pricing.  This is >my work email 
and I can't accept outside emails so you can reach me back at 
S_Stinson9 at hotmail.com.  I just need a price >for basic tuning and 
whatever that entails.
 >
 >Thanks
 >
 >Sara Stinson

I replied that if she was price shopping, I was the wrong person to 
contact if she wanted a good job!

Avery

At 12:45 PM 3/8/2007, you wrote:
>This is the point where I feel compelled to make a point of 
>interest. Real, true marketing is telling the truth as you see it, 
>providing an excellent, reliable product or service, being an 
>excellent, reliable individual or team, and then making sure, in the 
>most confidence-enhancing yet imaginative ways, that your target 
>market likes and trusts you....like Yamaha over the past 30 years, 
>for instance.
>
>Let us not confuse true marketing----building relationships, 
>building trust---with the marketing you guys are rightly skewering, 
>which is foisting bullshit on an ignorant (they think) public.
>
>The exciting thing I'm finding in my business is that more and more 
>people have highly developed BS detectors---because of the Internet, 
>and Larry Fine, they've become much more educated, information-rich 
>consumers; the Web has allowed them to flex their research muscles, 
>and they definitely can spot truth, FEEL truth, and vice-versa.
>
>I can't tell you what a powerful experience it's been getting 
>qualified, trusting clients, ready  to cut me a check sight unseen, 
>SOLELY from a search engine leading them to my website. When I 
>began, that was my dream---to see if I could replicate my in-person 
>presence and context on my site---and I did it, because the clients 
>you really want are the ones you can tell the absolute truth to 
>because they really want it, and love it. I'll go into more detail 
>about this later, because I think it's important for us as small 
>businesspeople not to throw the baby out with the bathwater 
>vis-a-vis real, effective, long-term marketing and branding of our 
>names and reputations---as Roger Jolly, for instance, has very 
>successfully done.
>Best,
>David Andersen
>
>
>On Mar 8, 2007, at 7:10 AM, PAULREVENKOJONES wrote:
>
>>Jesse:
>>
>>If Del Fandrich would ever give his class on marketing myths again, 
>>everyone would be served. He touched on many of the very things you 
>>complain about and we should have a voice saying these things on a 
>>regular basis. The only thing we can do is keep ourselves honest. 
>>Maybe it'll rub off.
>>
>>Paul
>>
>>"If you want to know the truth, stop having opinions" (Chinese 
>>fortune cookie)
>>
>>
>>In a message dated 03/08/07 08:00:56 Central Standard Time, 
>>PIANOTECHNICIAN writes:
>>I've seen so much garbage printed inside pianos -- what about the 
>>"Jansen Creed?" This is the biggest bunch of BS I've ever seen - 
>>-Jansen always made a  terrible piano, filled with inharmonicity. 
>>And the Story and Clark "Storytone" soundboard that's supposedly 
>>guaranteed for 50 years? And what exactly is the meaning of 
>>"Baldwin direct-blow action?" And "Synchrotone" bass strings? Also, 
>>"this quality instrument is built in the tradition of Baldwin Grand 
>>Pianos." I always wondered about Knabe, "the official piano of the 
>>Metropolitan Opera." They were idiots for not choosing Steinway!
>>
>>Jesse Gitnik
>>NYC
>>Since 1980
>>
>>
>>
>>
>>----------
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>>
>>
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