rich people

[Andrew and Rebeca Anderson]

Really if your rich client doesn't have a fine piano, that is an 
opportunity for you.  I began my piano sales business educating my clients.

I had a wealthy client with an old Acrosonic spinet.  She wanted me 
to make it sound better.  I did.  She wanted more.  We discussed its 
potential and I said, "Really you deserve a much better piano."  I 
advised her on piano shopping and then about a year later sold her a 
Mozart Limited Edition Sauter 185.

The same thing is in process with all my other clients.  If all 
pianos are apparently equal (to the untrained ear/eye) why spend any 
more then you have to.  This is where your expertise and guidance 
comes in.  It is an educational process.  People didn't get rich by 
blowing their money and they are generally much more careful 
shoppers.  You reveal the quality and they will line up and purchase.

To do this you must be able to put away the silly class conscious 
attitudes you have picked up through life and relate to them as 
people (usually well-educated and professional) on a friendly but 
professional manner.  That means you have to portray professionalism 
visually (the way you dress) and in your manners.  Your first 
appointment will be the teaser and eventually you will develop the 
credibility that will result in your being able to help them get what 
they really want.  To generally quote Zig Zigler, the more people you 
help this way the more you will be able to get the things you really want.

Take another look,
Andrew Anderson

At 01:11 AM 11/9/2007, you wrote:
>Well, I can't believe Dave A. hasn't chimed in yet...;-]...Most of 
>my rich, have really nice pianos...David Ilvedson, RPTPacifica, CA 94044
>Original messageFrom: "paul bruesch"  To: "Pianotech 
>List"  Received: 11/8/2007 8:03:43 PMSubject: Re: rich people
>
>