PTG STRATEGIC PLAN 2019-2022
2.2 Member Communications: Continue to advance helpful communications to and from membership through PTG.
2.2.2 Social Media Communication Platforms: Review and improve the multiple platforms used for member communication.
4.1 Member Recruitment Marketing Plan: Develop and implement a marketing plan that focuses on growing membership by targeting marketing efforts to non-member technicians as well as other potential members.
4.1.2 Marketing Plan: Review and finalize drafted Marketing Plan that includes “Member Recruitment Campaign” and other ongoing marketing efforts, and position plan for successful implementation.
4.1.3 Plan Implementation: Develop a process for implementation and oversight, to ensure that the plan is implemented as designed, including ongoing marketing efforts.
4.1.4 Evaluation & Improvement: Continue to monitor impact/results of marketing efforts and adjust plan as needed.
- Develop marketing and promotion of the Annual Convention and Institute.
- Report on progress to the PTG Board of Directors.